Explosive growth in the genetic market introduced new techniques and practices to
leverage any patients genetic makeup to discover the best treatment methods,
preventative care, and understanding what medications an individual will likely
respond to. Current standards require genetic counselors (GCs) to sit
with each patient to explain the process and results. Furthermore, GCs will
their time preparing for the case, administrative paperwork, and patient follow
In fact, a recent real-time workflow study observed GCs advising on prenatal,
adult, and pediatric genetics has demonstrated the severe time requirement to
counsel an individual.
GCs reported they spent
- 16% on tasks unrelated to direct patient care.
- 20% of their time face-to-face with patients
- 64% on patient-related activities, including case prep
follow-up and administrative paperwork.
Each saw an average of 10 patients per week, spending roughly 3 hours of time on
patient-related activities to deliver a 45 minute counseling session.
WIth only ~7,000 genetic counselors worldwide coupled with the time required to
consult a single patient – the genetic market stands at a halt.
Igentify’s belief in the value of genetic counseling and making genetic data
accessible and actionable for any individual has been evident since our
Which is why we created the first Digital Genetic Counselor. With Igentify
incorporated into the genetic testing workflow, GCs can eliminate the need for
to-face consultations by up to 95%, leverage digital documentation to
reduce paperwork, and ultimately focus on patients at-risk.
The Igentify Digital Genetic Counselor delivers engaging dynamic multimedia,
and fully counsels the patient in minutes.
Using the Igentify platform, GCs are showing a 10x efficiency and capacity
improvement spending less time on PRA and administrative work, increase focus on
patients at-risk, while delivering accessible and educational content to every